The platform is rolling out a new feature that enables them to lessen the quantity of AI-made videos appearing in their streams. This move comes as the platform announced that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global release. This development coincides with a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising video streams on another major platform primarily display clips produced artificially. A large amount of this material is classified as “AI slop”, a label for substandard, factory-style content that is often nonsensical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are presently over a billion videos on its network tagged as AI-generated. Collectively, more than 100 million media items are uploaded to the service each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the level of AI-generated videos they view by opening the content preference setting in the app and choosing the AI content topic. Additional categories that are already be controlled under the tool cover news, style, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige users to identify lifelike AI-made content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any believable artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the platform will from now on attach an AI-generated tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The company is furthermore launching a $2m awareness program for experts and groups to produce educational content about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.
Platform Protection
TikTok has justified its content review process, following debate over proposals to lay off numerous safety staff in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most distressing content ahead of it gets reviewed by staff. TikTok stated a notable drop in shocking and graphic content handled by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
